Activation Playbook

Your warmest acquisition audience is already in your database

Reacquire your prior-year audience into confirmed registrations, on the channels they already use.

Works across WhatsApp Email Web Voice

How it works

From prior-year list to confirmed registration

Most event teams already have a warm audience sitting in their CRM. The challenge is turning that audience back into registrations without months of email chasing, website drop-off, and manual follow-up.

Step 01

Start with your prior-attendee list

The people who already know your brand, understand the event, and chose to attend once before.

Prior-attendee list in a CRM — the starting point for the reactivation flow

Step 02

Segment and send the right message

Split by event, region or audience, each with its own template.

Broadcast segmentation dashboard split by event and region

Step 03

They re-register in the chat

Attendees can review their details and re-register in a few taps.

WhatsApp conversation showing an attendee confirming their details in a few taps

Step 04

The concierge keeps them showing up

Once registered, the concierge answers questions, shares badge information, sends reminders, and helps reduce drop-off before the event.

AI concierge sending badge reminders and event logistics on WhatsApp

A multichannel approach, not a single tool

The same activation flow runs across every opted-in channel. The platform adapts to audience behaviour, market requirements and platform rules automatically.

WhatsApp
Email
Web
Voice
Terrapinn · Case Study

How Terrapinn turned WhatsApp into a scalable audience reactivation channel

Bridged's Activation Playbook brought Terrapinn's prior-year attendees back on WhatsApp, in a couple of taps, across a portfolio of 90+ events.

7,000+
registrations won back via WhatsApp in three months
47,028
attendee questions answered
£1.20–£1.50
average registration cost
Read the full case study

Control

See and control it all from one dashboard

Build segments, schedule broadcasts, track performance and keep every message on-brand.

Analytics dashboard showing registration performance, conversion rates and channel breakdown
Broadcasts dashboard showing scheduled message campaigns by event and segment
Templates dashboard showing reusable message templates organised by event type
Questions dashboard showing attendee queries, AI responses and escalation tracking

Bring known audiences back with less friction.

Turn prior-year attendees into confirmed registrations with a repeatable activation flow your marketing team can run across events, regions and channels.

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