{"id":5231,"date":"2025-11-11T17:01:41","date_gmt":"2025-11-11T17:01:41","guid":{"rendered":"https:\/\/bridged.events\/blog\/?p=5231"},"modified":"2026-01-27T14:59:05","modified_gmt":"2026-01-27T14:59:05","slug":"the-event-roi-playbook-an-interactive-webinar-experience","status":"publish","type":"post","link":"https:\/\/bridged.events\/blog\/sponsor-value\/the-event-roi-playbook-an-interactive-webinar-experience\/","title":{"rendered":"The event ROI playbook: an interactive webinar experience"},"content":{"rendered":"

It\u2019s no surprise that ROI has become the hardest metric to prove in events.\u00a0<\/strong>As events evolve beyond ticket sales and sponsor logos, defining value has never been more complex.<\/p>\n

That\u2019s exactly why we decided to host The Event ROI Playbook,<\/em>\u00a0a fireside chat with Robin Booth<\/strong><\/a>, Managing Director at EMAP<\/a>,<\/strong>\u00a0in conversation with Maanas Mediratta<\/strong><\/a>, co-founder and CEO of Bridged Media<\/strong><\/a>.<\/p>\n

In this candid discussion, Robin shared insights from inside the industry on the biggest challenges and opportunities facing event organisers today.<\/p>\n

Event attendees now expect ever-more personalised, useful experiences. Sponsors, meanwhile, rightly demand clear and measurable ROI. Between these two expectations lies the real transformation: how AI can help event teams deliver both, at scale.<\/p>\n

An interactive experience<\/h2>\n

Whether you joined live, watched the replay, or haven\u2019t had the chance yet \u2013 you can now interact with the webinar itself in a completely new way.<\/p>\n

We\u2019ve turned The Event ROI Playbook<\/em> webinar into an interactive Knowledge Agent<\/strong> experience, designed to help you explore the discussion on your own terms.<\/p>\n

Here\u2019s what you can do:<\/p>\n

    \n
  • Ask questions<\/strong> about the topics covered: from sponsor ROI and AI implementation to audience engagement and beyond.<\/li>\n
  • Jump straight to key moments<\/strong> by asking things like \u201cWhat did Robin say about sponsor risk aversion?\u201d<\/em> or \u201cHow does EMAP use AI to shorten the sales cycle?\u201d<\/em><\/li>\n
  • Get personalised takeaways<\/strong> matched to your interests and role.<\/li>\n<\/ul>\n

    Think of it as a living version of the webinar<\/strong>, an always-on Q&A that lets you revisit insights, uncover themes, and explore everything you might\u2019ve missed.<\/p>\n

    <\/div>\n

    Watch the full webinar<\/h2>\n

    If you\u2019d rather see the full conversation unfold, you can watch the recording below and hear firsthand how EMAP is rethinking ROI through experience-led, AI-powered innovation.<\/strong><\/p>\n