The Activation workflow

Past attendees are your fastest path to registrations

Reach them on the channels they already use and get them back as confirmed registrations, without months of email chasing.

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Works across WhatsApp Email Web Voice

How it works

From prior-year list to confirmed registration

Most event teams already have a warm audience sitting in their CRM. The challenge is turning that audience back into registrations without months of email chasing, website drop-off, and manual follow-up.

Prior-attendee list in a CRM, the starting point for the reactivation flow

Step 01

Start with your prior-attendee list

The people who already know your event and chose to attend once before.

Broadcast segmentation dashboard split by event and region

Step 02

Segment and send the right message

Segment by event, region, or audience type and send a tailored message to each group. Every template is managed from a single dashboard, so your team can run campaigns across a portfolio without duplicating effort.

WhatsApp conversation showing an attendee confirming their details in a few taps

Step 03

They re-register in the chat

The message arrives in the channel they already use. They confirm their details and re-register without leaving the conversation. No form to find, no login to remember.

One activation flow across every channel

The same activation flow runs across every opted-in channel. The platform adapts to audience behaviour, market requirements and platform rules automatically.

WhatsApp
Email
Web
Voice

Control

See and control it all from one dashboard

Build segments, schedule broadcasts, track performance and keep every message on-brand.

Analytics dashboard showing registration performance, conversion rates and channel breakdown
Broadcasts dashboard showing scheduled message campaigns by event and segment
Templates dashboard showing reusable message templates organised by event type
Questions dashboard showing attendee queries, AI responses and escalation tracking
Terrapinn · Case Study

How Terrapinn turned WhatsApp into a scalable audience reactivation channel

Bridged's Activation workflow brought Terrapinn's prior-year attendees back on WhatsApp, in a couple of taps, across 16 events.

7,000+
registrations won back via WhatsApp in three months
47,028
attendee questions answered
£1.20 - £1.50
average registration cost
Read the full case study

Start with one event and prove the value

Start here The Validation Pack
£5,000 one-off, flat fee

One workflow on one event, built and run by Bridged.

The same flat fee whatever the size of your event.

  • One workflow, built and run for your event
  • Fully managed throughout, with you involved but without the operational load
  • All AI usage included in the flat fee
  • A dedicated ROI review before you scale
  • Live within a week
Start your validation
See full pricing

Bring known audiences back with less effort

Turn prior-year attendees into confirmed registrations with a repeatable activation flow your marketing team can run across events, regions and channels.

Book a 20-minute demo

Frequently asked questions

What event teams ask us most about the Activation workflow.

The Activation workflow brings prior-year attendees back as confirmed registrations. It sends a personalised message to your prior-year list on WhatsApp, email or voice, and lets them re-register in the conversation, without needing to find a form or remember a login.

It is the list of people who attended your event in a previous year. They already know your event and chose to attend once before, which makes them far more likely to register again than a cold prospect.

The activation flow runs across WhatsApp, email, web and voice. The platform adapts to audience behaviour, market requirements and platform rules automatically.

The Validation Pack is a flat fee of £5,000. It covers one workflow on one event, fully built and run by Bridged, with all AI usage included and a dedicated ROI review before you scale.

Yes. Bridged connects to your existing CRM, registration platform and marketing tools. It does not replace them; it works across them and sends results back into the systems your team already uses.