Sponsor Value & Commercial Performance

5 sponsorship myths that are killing renewals  At Confex this year, we hosted a roundtable with ten event leaders running…

If you run events, this scenario will likely feel very familiar. Traffic appears healthy across your key acquisition channels, campaigns…

Sponsor renewals are becoming harder, even when events perform well. Most event formats in 2025 delivered strong attendance. Sessions were…

(And why strong engagement metrics still don’t secure approval or renewal) By the time the budget review meeting reaches the…

It’s no surprise that ROI has become the hardest metric to prove in events. As events evolve beyond ticket sales and…

Open any media newsletter from the past year and you’ll see the same pattern: layoffs, pivots, subscription fatigue, and publishers…

By the time your last event wrapped up, your team probably had hundreds of check-ins, booth scans, and chat logs…

Your event’s digital footprint is bigger than just a few blog posts. It’s speaker interviews, recaps, agenda pages, sponsor spotlights,…

TL;DR Capture event intent data across sessions, pricing re-opens, booth scans; tie every action to people and target accounts. Run…

Sponsor ROI, Finally Counted: Turning Session Engagement into Pipeline You don’t buy sponsorships for vanity. You buy them for pipeline.…

For years, B2B events have leaned on digital advertising to justify sponsorship spend. But that world is changing fast. With…