Cost per registration is the metric most B2B event teams report on. It is also the most lagging metric in the funnel. By the time the number is calculated, the waste has already happened upstream,…

Most categories are built from habit, internal politics, or gut feel, and then everyone acts surprised when entrants don’t know where they fit. The answers were in your data the whole time. Your award categories…

I remember walking into a large conference a few months ago, coffee in hand, slightly rushed, scanning through an agenda that looked great on paper. Multiple tracks, big-name speakers, plenty to choose from. But fifteen…

5 sponsorship myths that are killing renewals  At Confex this year, we hosted a roundtable with ten event leaders running exhibitions, conferences, and awards portfolios.  The conversation quickly converged on a problem that many organisers…

There’s a (painful) moment every event marketer recognises: You’ve got a decent-looking website, a solid speaker lineup, and a well-structured agenda; people are flocking in. They’re browsing sessions, clicking on speakers, checking pass prices. And…

If you run events, this scenario will likely feel very familiar. Traffic appears healthy across your key acquisition channels, campaigns are consistently driving visitors to the website, agenda pages are attracting meaningful views, sponsor brochures…

I have yet to meet an awards producer who says, “We have too much spare time during awards season.” Awards programmes are intense… think of a spin session in a sauna. They are also cyclical…

There is a noticeable shift happening across B2B events in 2026, and while I’m not framing it as a ‘dramatic revolution’ of the industry… It’s something that’s changing things (in a good way). I’d say…

Sponsor renewals are becoming harder, even when events perform well. Most event formats in 2025 delivered strong attendance. Sessions were full, booth traffic looked healthy, and post-event reports showed high engagement. On the surface, everything…

Event operations teams don’t hate technology; they push back when technology takes decisions out of their hands without making responsibility disappear. When something goes wrong during a live event, the accountability still sits with the…

(And why strong engagement metrics still don’t secure approval or renewal) By the time the budget review meeting reaches the events section, most of the room is already mentally moving on. Marketing has walked through…

For a few years, trade shows lived in an awkward middle ground. They were back on the calendar, but not fully back in the strategy. Budgets were approved cautiously. Expectations stayed fuzzy. Success was often…