Benchmarks & Best Practice

I remember walking into a large conference a few months ago, coffee in hand, slightly rushed, scanning through an agenda…

5 sponsorship myths that are killing renewals  At Confex this year, we hosted a roundtable with ten event leaders running…

There’s a (painful) moment every event marketer recognises: You’ve got a decent-looking website, a solid speaker lineup, and a well-structured…

Sponsor renewals are becoming harder, even when events perform well. Most event formats in 2025 delivered strong attendance. Sessions were…

For a few years, trade shows lived in an awkward middle ground. They were back on the calendar, but not…

Most events quietly face the same problem. You invest time, money, design hours, and internal pressure into building an app.…

Event teams aren’t short on data. Every interaction is tracked. Every scan is logged. Every click is recorded somewhere. Booth…

Every event promises networking gold, the kind of serendipity where you bump into the perfect contact over coffee and it…

It’s no surprise that ROI has become the hardest metric to prove in events. As events evolve beyond ticket sales and…

Open any media newsletter from the past year and you’ll see the same pattern: layoffs, pivots, subscription fatigue, and publishers…

You check the analytics after your latest virtual event. Average watch time is way below what you expected. Your sessions…

By the time your last event wrapped up, your team probably had hundreds of check-ins, booth scans, and chat logs…