Budgets & ROI

5 sponsorship myths that are killing renewals  At Confex this year, we hosted a roundtable with ten event leaders running…

There’s a (painful) moment every event marketer recognises: You’ve got a decent-looking website, a solid speaker lineup, and a well-structured…

If you run events, this scenario will likely feel very familiar. Traffic appears healthy across your key acquisition channels, campaigns…

There is a noticeable shift happening across B2B events in 2026, and while I’m not framing it as a ‘dramatic…

Sponsor renewals are becoming harder, even when events perform well. Most event formats in 2025 delivered strong attendance. Sessions were…

(And why strong engagement metrics still don’t secure approval or renewal) By the time the budget review meeting reaches the…

For a few years, trade shows lived in an awkward middle ground. They were back on the calendar, but not…

AI customer support for events is no longer a nice-to-have—it is the only realistic way to stop support teams from…

Most events quietly face the same problem. You invest time, money, design hours, and internal pressure into building an app.…

Event teams aren’t short on data. Every interaction is tracked. Every scan is logged. Every click is recorded somewhere. Booth…

Every event promises networking gold, the kind of serendipity where you bump into the perfect contact over coffee and it…

It’s no surprise that ROI has become the hardest metric to prove in events. As events evolve beyond ticket sales and…