Budgets & ROI

Open any media newsletter from the past year and you’ll see the same pattern: layoffs, pivots, subscription fatigue, and publishers…

You check the analytics after your latest virtual event. Average watch time is way below what you expected. Your sessions…

By the time your last event wrapped up, your team probably had hundreds of check-ins, booth scans, and chat logs…

…so they stay longer, ask more questions, click sponsor offers, and keep engaging after ‘event week.’ Hybrid events are not…

Your event’s digital footprint is bigger than just a few blog posts. It’s speaker interviews, recaps, agenda pages, sponsor spotlights,…

The Right AI Perspective As the digital and AI landscape evolves, many organizations find themselves trapped in a cycle of…

TL;DR Capture event intent data across sessions, pricing re-opens, booth scans; tie every action to people and target accounts. Run…

Sponsor ROI, Finally Counted: Turning Session Engagement into Pipeline You don’t buy sponsorships for vanity. You buy them for pipeline.…

For years, B2B events have leaned on digital advertising to justify sponsorship spend. But that world is changing fast. With…

By now, we all know that AI is quietly running the chatbots that answer attendee questions, the summarizers that help…

Events have now become bigger than ever, with millions being spent on engaging designs, thoughtful experiences, and so much more.…