Event Lifecycle

I remember walking into a large conference a few months ago, coffee in hand, slightly rushed, scanning through an agenda…

There’s a (painful) moment every event marketer recognises: You’ve got a decent-looking website, a solid speaker lineup, and a well-structured…

AI customer support for events is no longer a nice-to-have—it is the only realistic way to stop support teams from…

Most events quietly face the same problem. You invest time, money, design hours, and internal pressure into building an app.…

Event teams aren’t short on data. Every interaction is tracked. Every scan is logged. Every click is recorded somewhere. Booth…

Every event promises networking gold, the kind of serendipity where you bump into the perfect contact over coffee and it…

Open any media newsletter from the past year and you’ll see the same pattern: layoffs, pivots, subscription fatigue, and publishers…

You check the analytics after your latest virtual event. Average watch time is way below what you expected. Your sessions…

By the time your last event wrapped up, your team probably had hundreds of check-ins, booth scans, and chat logs…

…so they stay longer, ask more questions, click sponsor offers, and keep engaging after ‘event week.’ Hybrid events are not…

Your event’s digital footprint is bigger than just a few blog posts. It’s speaker interviews, recaps, agenda pages, sponsor spotlights,…

TL;DR Capture event intent data across sessions, pricing re-opens, booth scans; tie every action to people and target accounts. Run…