Human-Led AI

If you run events, this scenario will likely feel very familiar. Traffic appears healthy across your key acquisition channels, campaigns…

I have yet to meet an awards producer who says, “We have too much spare time during awards season.” Awards…

There is a noticeable shift happening across B2B events in 2026, and while I’m not framing it as a ‘dramatic…

Event operations teams don’t hate technology; they push back when technology takes decisions out of their hands without making responsibility…

AI customer support for events is no longer a nice-to-have—it is the only realistic way to stop support teams from…

Every event promises networking gold, the kind of serendipity where you bump into the perfect contact over coffee and it…

It’s no surprise that ROI has become the hardest metric to prove in events. As events evolve beyond ticket sales and…

Open any media newsletter from the past year and you’ll see the same pattern: layoffs, pivots, subscription fatigue, and publishers…

The Right AI Perspective As the digital and AI landscape evolves, many organizations find themselves trapped in a cycle of…

Events have now become bigger than ever, with millions being spent on engaging designs, thoughtful experiences, and so much more.…