Author: Isabel Castañeda
Isabel Castañeda
Hello! I'm Isabel. I write about practical ways AI can help media teams engage audiences, grow revenue, and scale content with confidence.
Most categories are built from habit, internal politics, or gut feel, and then everyone acts surprised when entrants don’t know…
It’s no surprise that ROI has become the hardest metric to prove in events. As events evolve beyond ticket sales and…
The Right AI Perspective To no ones surprise, many media organisations find themselves trapped in a cycle of endless AI…
In the high-stakes race to embrace Artificial Intelligence, many publishers are still tripped up by a fundamental misunderstanding. They’re asking…
When NueveCuatroUno launched in La Rioja, Spain, in 2015, they knew they couldn’t compete on legacy. But as a young,…
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